Practice 03 — Employer

Employer Brand Strategy & Implementation

Your employer brand is being formed whether you shape it or not. We make it deliberate — an authentic, data-backed EVP, then the implementation that carries it consistently to market.

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A polished, consistent employer brand expressed across an organization's environment and collateral A consistent, credible employer brand
Why Clients Come To Us

Talent researches you long before you ever meet them

Candidates form a verdict on your organization from reviews, social feeds, your leaders' presence, and the experience of applying — usually before a recruiter says a word. For many firms that verdict is being written by accident, by whoever happens to post.

This matters most for two groups: large organizations whose scale makes their reputation hard to steer, and smaller businesses and founders who have no employer image at all and are losing talent to competitors who look more credible online. In both cases the cost is the same — higher acquisition cost, slower hiring, and offers declined.

Why It Matters Now

Employer brand is a measurable commercial asset

89%

of talent weigh employer reputation before deciding to apply.

LinkedIn
50%

lower cost-per-hire for organizations with a strong employer brand.

LinkedIn Talent Solutions
28%

reduction in turnover for companies investing in employer brand.

LinkedIn
Who This Is For

From global reputation to first impression

Enterprises & institutions

Organizations aligning a fragmented, multi-market employer brand into one credible, governed narrative and EVP.

Small businesses without an image

Companies that lack any employer brand online — building, from zero, the credibility that lets them compete for talent above their size.

The FT Approach

Evidence first, narrative second, proof always

PHASE 01

Listen

Audit perception: employee sentiment, reviews, search presence and competitor positioning.

PHASE 02

Define EVP

Articulate a true employer value proposition grounded in what working there is actually like.

PHASE 03

Implement

Build the content system, channels and leadership voice that carry the narrative consistently.

PHASE 04

Prove

Track applications, quality of hire, cost-per-hire and retention to show the brand is working.

Shape the reputation that hires for you

Tell us about your talent goals and we'll send a tailored proposal.

Request a Proposal